Baby Lifeline is pleased to announce that we are part of a unique product line-up for Christmas 2020, alongside 47 other charities. The feel-good festive range has been revealed in partnership with John Lewis by the non-profit social enterprise, Advent of Change, which pioneered the UK’s first advent calendar with a charity behind each door.
This year, the flagship calendars are returning alongside two brand-new products aiming to help even more charities. We are proud to join the Advent of Change movement, and if you buy any of these products you’ll be supporting Baby Lifeline alongside other wonderful charities:
About Advent of Change
Advent of Change began with founder Kristina’s idea to reverse the consumerist nature of Christmas and bring back the giving spirit, but it quickly captured the imagination of many others.
The innovative social enterprise caught the attention of John Lewis and Partners, who will again be stocking the calendars in stores and online this year. Dan Cooper, Partner and Christmas, Gift Food & Experiences Buyer, said:
“In my role, I get to see some really interesting and exciting new products, but Advent of Change really stood out to me as an incredibly innovative way of giving back during the festive season.”
Advent of Change has also secured a number of exciting endorsements from household names such as Richard Branson, Joanna Lumley, Greg James, Lawrence Dallaglio and has even received an award from the Prime Minister for it’s outstanding contribution to charity and the community.
By the end of 2019, Advent of Change had raised £300,000 for its chosen charities, and after a particularly challenging year for the sector, its founder, 28-year- old Kristina Salceanu from Warwickshire, hopes to raise the same again this year for 48 amazing charities. She said:
“It’s been a challenging year for the charity sector which is facing losses of £10bn due to increased demand for services and lost fundraising income due to the Covid-19 pandemic. One of the main reasons I launched Advent of Change back in 2018 was to enable people to donate to multiple charities with one purchase, helping a number of different causes, and this is needed now more than ever.
We aim to create the world’s kindest products and are delighted to announce more products that will support more charities for 2020. We are extremely proud to be representing Baby Lifeline with our products.”
Open up to change this year